case study · our own product
SendUt
Newsletters, SMS and a member register for Norwegian clubs and organisations — a complete software service designed, built and operated by Avent Digital. “Reach everyone in the club. One message away.”
the idea
From club chaos to one channel
Norwegian clubs and organisations need to reach their members — but the tools are often English-only, expensive and built for marketing departments. SendUt is Avent's answer: member register, newsletters and SMS in one product, in Norwegian, GDPR-safe and ready in minutes. We own the whole journey — product design, development, operations and iteration — and apply the same visibility recipe as always: structured product data (SoftwareApplication and Offer) and an AI-readable llms.txt, so the product can be found and cited in AI search too.
The product in numbers
what we built
The whole product, from idea to operations
Product design and development
A complete software service on a modern cloud platform — sign-up, newsletter editor, SMS sending, delivery reports and a member register with Excel import.
GDPR from the ground up
A Norwegian service with privacy built in: consent-based sending, its own privacy policy and tidy data handling — not bolted on afterwards.
The business model
One simple price (NOK 299/month, everything included) with a free trial and no lock-in — made for club budgets, not corporate ones.
The visibility layer
Structured product data (SoftwareApplication, Offer), llms.txt and technical SEO — the same recipe as on avent.no, so the product is readable by both Google and AI engines. This is how we do AEO.
Got a product idea — or a club that needs SendUt?
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